Businesses must adapt to the ever-changing market demands to stay competitive and grow, and digital marketing is the most effective way to achieve that. While often considered an extra cost for companies, it doesn’t have to be, as outsourcing digital marketing is a cost-effective option for businesses of all sizes.
You can delegate your digital marketing tasks to a trusted remote company and let them boost your online visibility and brand awareness.
Why should you consider outsourcing your digital marketing instead of doing it yourself?
Because it must be done the right way, from creating a buyer persona and researching your competitors to choosing the right digital marketing strategies and channels, and unless you’re a marketing wizard yourself, the chance is you will waste your time and money without making any profit.
In this article, we explore why outsourcing is crucial for boosting your brand’s visibility. We also take a look at DIY digital marketing, how it may help or hinder your business, and how outsourcing this process can support your business growth.
Why Is It Crucial to Do Digital Marketing the Right Way?
Doing marketing online is more than having a website, social media accounts, and running ads. There’s an entire world behind it, from understanding customers’ psychology to creating content that impacts their emotions and shapes their buying behaviour.
Developing a relevant digital marketing strategy for your business is crucial because consumers always do online research before purchasing a product or service. They search for what they need and check customers’ reviews to learn more about a company before making up their minds. In fact, as much as 75% of consumers read online reviews when researching companies.
Digital Marketing Impacts Consumer Purchasing Behaviours
Marketing done right has the power to shape consumers’ buying decisions. This is known as a marketing funnel – the process encompassing various stages of the buyer’s journey, from reaching the right audience to converting them to buyers.
DIY Digital Marketing: Is It Right for You?
Businesses with a limited budget try to cut costs where possible. Unfortunately, sometimes they overlook the importance of functions crucial to their company’s growth.
Digital marketing is one of the most common operations business owners try to do themselves, personally or by hiring a novice. But knowing how to post content and run ads on social media doesn’t make you a marketer.
Do you know how to do digital marketing yourself?
Do you know how to identify your buyer persona or understand the buyer’s journey?
Can you develop a content plan?
Do you know how to do keyword research and create SEO content?
Being a digital marketer is much more than posting and advertising on social media and writing blogs. So, before you spend time and money on promoting your business online, consider these things:
- You or your in-house team’s expertise in marketing
- The scaling needs and speed
- Tools and technology needed
- Your budget
If you don’t have the skills and tools but want to scale fast without risking wasting your budget, let seasoned marketers take care of that.
Outsourcing your brand’s digital marketing to a company with experts in the field allows you to reach your goals without wasting funds.
The Bad Side of Doing Digital Marketing Yourself
DIY digital marketing might at first seem like the perfect way to promote your business on a tight budget, but it’s not. Here’s why!
- It takes a lot of time and money to form an in-house marketing department. There is also a risk of hiring marketers without the right skills and experience, which may result in low to no ROI or delayed results.
- Inexperienced marketers might not be able to handle challenges they haven’t seen before.
- There are a lot of repetitive actions which take a lot of time – time you can use to focus on other core business functions or on developing your brand.
5 Ways DIY Marketing Can Harm Your Business
When doing marketing yourself without having the knowledge or experience required, there are many risks and things that could go wrong.
1. Risk of mistakes
When you have inexperienced marketers promoting your business online, or you take care of that although lacking the skills, mistakes happen. But in marketing, mistakes can cost you money and even damage your brand’s reputation.
For instance, if you employ the wrong promotional methods like using misleading images or making hyperbolic claims to make the audience notice your brand, you’ll do more harm than good. Users will be annoyed, won’t trust your brand, and will leave negative reviews online, which ruins your brand reputation.
2. Wasting time and money
Contrary to the popular belief that DIY marketing saves you money, it can go the opposite way and cost you a lot more.
How?
When you leave B2C or B2B marketing in an amateur’s hands, expect a lot of costly mistakes. The lack of skills can lead to an irrelevant or weak marketing plan, and failing to use the right marketing strategies can result in wasted time and budget with no ROI.
3. Missed target audience
The lack of knowledge may lead to failure to identify the right target audience, which is the starting point of marketing strategy development.
If you or your marketers don’t understand market segmentation and/or consumer behaviour, you won’t be able to identify your buyer persona. And, not defining who you are selling to leads to irrelevant content that doesn’t resonate with the audience reached.
4. Inconsistent brand messaging
Consistency is paramount in marketing as it helps build brand awareness. The colour palette, graphics, tone, and writing style define your brand.
Failing to deliver consistent messaging and design may confuse consumers and weaken your brand identity. It may also result in poor engagement which hurts your brand credibility.
5. Missing out on opportunities
While digital marketing can scale your business when done right, doing it wrong may lead to missed opportunities.
For instance, if you’re using the wrong keywords, your content won’t be seen by your target audience, and you may miss out on potential customers. Also, using the wrong social media platforms may result in missed opportunities to serve your content to your audience and convert them into buyers.
Why Hire an Outsourcing Company to Do Digital Marketing for Your Brand?
Outsourcing digital marketing to a remote company has numerous benefits. Here are the 4 most important ones.
Save Time and Money & Access International Experts
When you hire an outsourcing company for marketing purposes, you get a team that takes care of all aspects of digital marketing, from planning your marketing strategy to optimizing content to designing personalized email campaigns that lead to conversions.
Working with seasoned marketers, you can expect cost-effective campaigns and fewer mistakes in the process, which saves you a lot of money in the long run. You also save money on training and paying an in-house team. You can reap this benefit, especially when hiring an outsourcing company from a country with a lower living cost.
Additionally, by delegating the marketing task to an external team, you have more time to focus on core functions that help scale your business.
Gain a Competitive Edge and Adapt to Market Fluctuations
When working with international marketing experts, you access talents with specialized skills like SEO, copywriting, social media marketing, and paid ads.
Combining their knowledge and experience, they can craft compelling campaigns and tailored solutions for your business while following the ever-changing market demand. This allows you to compete with larger companies and quickly adapt your marketing to the latest changes.
Access to the Latest Technology and Tools
Outsourcing companies have advanced marketing tools and software for creating and managing your campaigns. This gives you access to the latest tech without investing in it.
More importantly, the marketing team is already proficient in using those tools, which saves you from the trouble of learning or training others on how to use them.
Faster Results and Higher ROI
Working with seasoned marketers results in quicker results as there’s no learning curve. They know how to optimize marketing campaigns, analyse data, and adjust their marketing strategies to improve them and drive more traffic and conversions. In turn, you can see the results from your campaigns faster and get higher ROI.
Outsourcing Digital Marketing vs DIY Digital Marketing: Final Thoughts
Digital marketing is vital for business success today as everyone is online. Consumers learn about a brand and its products/services by googling it out or checking its social media platforms. They also come across ads while browsing the internet, or social media platforms, or receive promotional emails. There are many ways digital marketing promotes a business online.
However, digital marketing can launch your brand to the stars only if done right. That’s why it’s essential to let experienced marketers take care of your company’s online promotion and avoid doing it yourself at all costs.
Although seen as a cost-saving option, DIY marketing often leads to wasted time, money, and missed opportunities due to a lack of expertise.
You can avoid all these costly mistakes and still work within your budget by outsourcing your digital marketing operations to a remote company. Doing so will also ensure a more strategic and efficient approach and provide access to top-notch technologies that can push your business forward.
FAQs
What is DIY digital marketing?
Do-It-Yourself (DIY) digital marketing is a practice when individuals, usually small and medium business owners, manage their digital marketing instead of hiring an external marketing company or an expert.
Is it better to outsource digital marketing or do it yourself?
DY digital marketing may seem like the right choice for companies on a tight budget. However, it’s better to outsource this task to professionals unless you have the knowledge and skills to do it yourself. Doing so will not only save you lots of time, which you can use to grow your business, but will also save you money on making mistakes such as inappropriate audience selection.
What are the benefits of digital marketing outsourcing?
Outsourcing digital marketing has numerous benefits. It gives you access to a team of experts and advanced technology, saves you money, and increases productivity, ROI, and conversion rates. It also ensures accurate data-driven decisions, consistent messaging across platforms, quick results, and improved customer engagement and loyalty.
